Kids bully for a variety of reasons. Sometimes they pick on kids because they need a victim —
someone who seems emotionally or physically weaker, or just acts or appears different in some way — to feel more important, popular, or in control. Although some bullies are bigger or stronger than their victims, that’s not always the case. Sometimes kids torment others because that’s the way they’ve been treated. They may think their behavior is normal because they come from families or other settings where everyone regularly gets angry and shouts or calls each other names. Some popular TV shows even seem to promote meanness — people are “voted off,” shunned, or ridiculed for their appearance or lack of talent.